kwalker

If you poke around on the web you’ll find average email marketing rates run 10% to 15% on average and 8% for massive low engagement lists. For new knowledge follow to the link. You might think it would be hard to adjust your strategy to get higher rates of say 20% to 25%. What if […]

You have a killer email that you want to send out to your list. You want to catch people at the perfect time and have high open rates and engagement rates. you want to sell stuff. What time do you send it? What day of the week?

You have a killer email that you want to send out to your list. You want to catch people at the perfect time and have high open rates and engagement rates. you want to sell stuff. What time do you send it? What day of the week? 4pm Tuesday? 9:45am Wednesday? 8am Saturday? Unless you

Content marketing requires that you publish a lot of great content. And specifically you’ll need to publish content that demonstrates your (or your company’s) expertise on a particular niche topic. The idea is that you draw people who find that content useful and interesting toward your company, teach them that your are an authority on

If you are unfamiliar with the term SEO – or if you have heard about it but not exactly sure what it is, then here’s an overview and definition so that you can understand what it is used for and even explain it to someone else, like an expert. A search engine is a web

Picking the right keywords for search engine optimization is one of the most important steps you can take in SEO. It can lead to volumes of traffic arriving on your web site for free if you do it right. If you do it wrong you’ll end up with a trickle of visitors and a lot

Interactive calculators and tools can go a long way to attract people that are looking for help with a particular problem. Cooking sites, for example, can offer metric conversion calculators. Banks can offer financial calculators and industrial companies can offer calculators related to their niche operations. We built these materials handling calculators  for a client

People are terrified of making mistakes, so be sure to produce content that asks if the reader made a mistake. This content can be very viral. Everybody wants to know what they are doing wrong, or validate what they are doing right.  Spell out the mistake such as – Did you fail to deploy this one easy

Be sparing about opinion-based content. Typically nobody cares about your published opinion unless it’s about major issues impacting your customers and industry…and it offers a solution that is verifiable. Most of the time your opinion laid out like a blog post will either infuriate a potential customer – or more likely bore them. Everyone has

7 secrets to finding the best SEO keywords to optimize your web site for. You’ll be surprised and how simple it really is when you read the little know SEO tactics in this post.