If you don’t have either a decent content creator on staff, or at least one (or more) on retainer, then you are going to have a problem in the next few years. Successful companies invest in marketing, and marketing in today’s business means you need to create content that people love and find helpful. If […]
10 reasons your business should be part media company, regardless of what it does Read More »
I got asked this on Quora recently: Question: What are the ways to gather contacts for email marketing? Should I buy a list or grow the list organically? What are the risks in buying an email list? Are there any authentic sources for genuine contacts? Answer: Buying a list would be disastrous for your business and
Q&A: Should I buy a list or grow the list organically? Read More »
The secret on the P.S. is to not over do it and work a little humor into it. A great P.S. is a good way to say – ok we got the business handled, now let me let you in on the inside. It should have high value content or contain “secrets”, it can tease, and it can be funny.
A niche consultant asked me this question recently: How do I grow my consulting business. Here’s the answer I gave him. Answer: The best way is to become the pre-eminent expert in your field on the web and attract people who are seeking your expertise as a consultant. Here are some ideas to grow your business with digital
How do I grow my consulting business with digital marketing? Read More »
At Cyberwalker Digital we build web stores for our clients and our preferred ecommerce platform is Shopify. Here are 10 reasons why: 1. Shopify is scaleable. You can start with a $15/month store and scale to a multi-language multi-iteration enterprise site. 2. You can sell anything. Freeze dried strawberries? Yes. Forklift Manuals? Sure. Soursop tea?
10 reasons why you should use Shopify to build a web store Read More »
QUESTION: What is the trick to email marketing so that it does not annoy people or be dismissed immediately as spam, but rather be opened up, read, and actually turn into a lead or sale? ANSWER: The secret to great email marketing is give more than you take. Give people a reason to love opening your
Q&A: What is the trick to email marketing so that it does not annoy people Read More »
The fundamental idea behind content marketing is to demonstrate your expertise on a topic in you specialty and draw attention to your web site so you can earn trust from potential customers and generate engagement. In a local market this is especially achievable because the pool of competition is smaller and you can easily rise
How to use content marketing to promote your local business Read More »
If you read a few of my dispatches on AmazingEmailMarketing.com, you probably know most of the smart things you should do in your email campaigns. You do most of them, right? I knew it! But what about the dumb things that people do? Look more information on the https://top10pillows.com. What are the common mistakes newbie
5 dumb mistakes I hope you don’t make in your marketing emails Read More »
So what makes a great email? It’s a question newcomers to email marketing ask all the time. We live in the era of post email blasts. No one can get away (for long) with sending out spammy self serving emails to any address they can get their hands on. The New Email Marketing Rules however
Here’s a breakdown of how to design a lead capture box for email marketing on your web site. Attention getting image: Show an image that is fun unusual or attention getting to grab their attention. Offer: Give something useful and compelling to your subscriber. Don’t cheap out! Lead Magnet: Give them a download