Success as an influencer is a replicable formula The Micro Influencer’s Brand Partnership Bible shows readers how. The book was a collaboration with author Ashleigh Warren, founder of top influencer agency, So Social. It was published by Scribe Media. Readers learn how to develop a streamlined platform and community, scale it and scale it by building partnerships with major brands.
Ashleigh is a brilliant marketer (she knows her sh*t) with an amazing track record of success and experts who made this book collaboration a breeze. She was the most humble and enjoyable human to work with.
Favorite Moments and Takeaways:
- Quick-fix marketing is not smart. The message we received over and over in our work together was that great marketing takes focus, time, and smart strategy and that quick fixes are never the way to succeed.
- Anyone can make a living sharing what they love if they are serious and committed. We live in a time where anyone can make money by providing value and contributing to others in a niche they care about. Working with Ashleigh, we understood this new business realm and learned to appreciate and respect content creators.
- There are good humans out there succeeding in business. When we collaborated, Ashleigh was 29 and running a major marketing firm. She was also super kind, giving and humble about her expertise. I love that today, younger entrepreneurs are building successful businesses that care to do great things in the world and treat people with respect.