Anatomy of a great email

The anatomy of a great email

So what makes a great email? It’s a question newcomers to email marketing ask all the time. We live in the era of post email blasts. No one can get away (for long) with sending out spammy self serving emails to any address they can get their hands on. The New Email Marketing Rules however […]

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How to create a lead capture box

Here’s  a breakdown of how to design a lead capture box for email marketing on your web site.     Attention getting image: Show an image that is fun unusual or attention getting to grab their attention. Offer: Give something useful and compelling to your subscriber.  Don’t cheap out! Lead Magnet: Give them a download

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10 ways to generate quick and awesome blog content

11 simple ideas to generate blog content quickly without much effort

Content marketing requires that you publish a lot of great content. And specifically you’ll need to publish content that demonstrates your (or your company’s) expertise on a particular niche topic. The idea is that you draw people who find that content useful and interesting toward your company, teach them that your are an authority on

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