Sometimes you just need a shorter web address also known as a URL. So this is an intro to URL shorteners. These are useful to share long addresses in email and social media. This especially true where sharing URLs on Twitter where a tweet is limited to 140 characters. I also use shortened addresses when […]

What does Usain Bolt have in common with CNN, Kim Kardashian with eBay, and Snoop Dog with GM? The answer is, they all run their websites on WordPress. In fact, according to a Forbes article, WordPress supports almost 75 million websites, which is more than 25 percent of all the websites in the world. It is

You probably know that creating backlinks for your website is really difficult, boring and time consuming. And yet SEO backlink strategy is the most important task you can do when growing organic traffic with search optimization. It’s almost impossible (remember I said “almost”) to rank well in Google without a decent volume of backlinks to any

 9 ways you can use the landing page tool to grow your online business I thought was cool recently when in the same week I got two calls from two of our clients with three days asking – Hey Andy, What is LeadPages? In both cases the clients were looking to grow their online businesses. They

Learn how site authority impacts backlinks and how you can use it to beat out your competitors on Google.

We are always hunting for new ways to optimize our clients’ online web store properties, so that they generate not only more sales, but larger average transactions. So with that I thought I’d share with you the following revenue boosting secrets for your online store. The secrets I outline below work for all ecommerce platforms,

Personal marketing cuts through B2B marketing noise Being noticed in the crowded noise of B2B marketing is increasingly difficult these days.  There is the electronic noise that buyers are subject to on the Internet. There are reams of  marketing emails in their inbox begging for attention. Then there are ads on their mobile devices. Trade

Never underestimate the power of website content positioning. Experts will tell you that getting your positioning right can be the difference between generating large volumes of business and generating none at all. If your website looks attractive and professional then potential customers will be impressed but if they can’t find your products and/or services or

Over the years we have used a lot of digital marketing tools at our agency. Finding the best SEO reporting tool took time however. Some were ok. A few we found were pretty crappy. Luckily we have found one we love called keyword.com?  What is keyword.com you ask? Read on to find out. So I

Hourly rates vary based on expertise, experience and of course scope of a project. That said, sight unseen, you can expect to pay a junior developer in the $75 to $100 range and a senior AWS developer  in the $100-$400 range, and even more in some cases. Here’s a breakdown of the range if you